Our Story

The Journey

From humble beginnings to becoming Lebanon's premier destination for luxury automobiles

About Us

Our Story

Auto Francis was born from a passion for automotive excellence and a vision to bring the world's most exceptional vehicles to discerning collectors and enthusiasts in Lebanon and beyond.

What started as a small showroom has evolved into the region's most trusted destination for luxury and super sport cars. Our commitment to quality, authenticity, and exceptional service has earned us the trust of elite clientele worldwide.

Every vehicle that enters our collection is carefully selected, thoroughly inspected, and presented with complete transparency. We don't just sell cars; we help our clients realize their automotive dreams.

Luxury Cars
44+Years of Excellence
Message from the Founder

"For me, Auto Francis has always been more than a business—it's a passion project dedicated to bringing automotive dreams to life. Every vehicle we handle represents excellence, craftsmanship, and the pursuit of perfection. Our success is measured not just in transactions, but in the lasting relationships we build with collectors who share our love for extraordinary automobiles."

F

Walid Francis

Founder & CEO

Milestones

Our Timeline

1982

The Beginning

Founded with a vision to revolutionize the luxury automotive market in Lebanon. Started with a small showroom and a big dream.

1995

First Major Partnership

Established exclusive partnerships with premium European manufacturers including Ferrari, Lamborghini, and Porsche.

2019

Expansion & Growth

Expanded our facility and inventory to accommodate growing demand for ultra-luxury vehicles.

2020

Team Excellence

Built a world-class team of automotive specialists and customer experience experts.

2023

Market Leadership

Became the leading destination for supercars and luxury vehicles, serving elite clientele across the region.

2025

Innovation & Future

Embracing digital transformation while maintaining our commitment to personalized luxury service.

Our Vision

To be the most trusted and sought-after destination for automotive excellence in the Middle East, continuously raising the bar for quality, service, and customer satisfaction.

We envision a future where every client's automotive dream becomes a reality, backed by our unwavering commitment to excellence and passion for perfection.

Our Mission

To provide an unparalleled luxury automotive experience through curated collections of the world's finest vehicles, expert guidance, and personalized service that exceeds expectations.

We are committed to authenticity, transparency, and building lasting relationships with collectors who appreciate automotive artistry.

Our Values

What We Stand For

Excellence

We settle for nothing less than perfection in every vehicle and service we provide

Trust

Building lasting relationships through transparency, integrity, and reliability

Passion

Driven by an unwavering love for automotive excellence and exceptional craftsmanship

Innovation

Constantly evolving to meet the needs of modern collectors and enthusiasts

Ready to Find Your Dream Car?

Explore our exclusive collection of luxury and super sport vehicles